businessFeb 11, 202512:06pending

Revamping Visa’s Brand: Data & Engagement Journey

About this episode

🎙️ Chad & Cheese sit down with Celinda Appleby, Visa’s global director of talent attraction, for an in-depth discussion on navigating 2025’s talent acquisition hurdles—think economic uncertainty and a turbulent job market. Celinda reveals how Visa is refreshing its employer brand to align with evolving corporate strategies through EVP 2.0, powered by research and a dedicated center of excellence. 🚀 She dives into creative wins like Olympics-inspired campaigns and a reimagined career site strategy to boost candidate engagement. Plus, a sneak peek at what’s next: targeted recruitment tools, a brand advocacy culture, and finalizing EVP 2.0. Don’t miss out—connect with Celinda on LinkedIn and explore exciting job openings at Visa! 🌐

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Revamping Visa’s Brand: Data & Engagement Journey

About this episode

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