Retail Revival Tips, Tricks & Best Practices for Salon Retailing in 2022

Roundtable Discussion with Pattie Kobe, Jen Masters and Kristi Valenzuela

In this Roundtable Discussion, Scott sits down with 3 incredible Salon industry leaders to talk all things RETAIL! Retail is not only important, but vital in building a successful, profitable salon business and is an excellent way for your stylists to add another stream of revenue through commission. As salon professionals, it is part of your job description to arm your guests with the products they need to maintain their service at home following their appointment. So WHY is retail the most intimidating and awkward part of being a service provider?!

Patti, Jen, and Kristi are all retail geniuses that are here to share their wealth of knowledge with salon owners to help increase retail sales. They give tips and tricks on how to take the “ick” feeling out of selling and how to incentivize a new generation of salon professionals to thrive in retail sales.

Whether you’re a salon owner, independent stylist, or salon professional, this episode is an absolute must listen.

HUGE thank you to our amazing guests for joining us in this important and insightful Roundtable Discussion episode of The Salon Scoop. Follow along with their journeys in the salon biz on Instagram!

Pattie Kobe: @stateofmindsalon

Jen Masters: @salonelevenhaircompany

Kristi Valenzuela: @kristivalenzuela

To watch the recording of this episode, hit the link below to check it out on YouTube!

https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

For your daily dose of all things digital marketing, give us a follow on IG and TikTok @salon.s.o.s