Relationship Over Cold Calls: Smarter Patient Growth for Practice Owner A Special Snack Episode, EP 237

If you’re a healthcare practice owner who’s ever been told to “just pick up the phone and start calling,” this episode is for you. Cold calling has been a go-to tactic for decades, but for independent practice owners trying to build trust-based patient relationships, it can do more harm than good. 

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Read the full show notes, memorable quotes, and key takeaways. 

In this SNACK episode, Miranda Dorta interviews Tracy Cherpeski about why cold calling falls flat in healthcare and what actually works instead. Tracy breaks down the key difference between cold calling and cold outreach, why 82–86% of patients start their journey online, and how to attract your ideal patients through relationship-first strategies. 

You’ll hear practical alternatives including community involvement, referral partnerships, and intentional digital marketing—plus why the instinct to get out there and connect is actually a good thing when it’s properly redirected. 

Whether you’re opening a new practice, expanding your services, or rethinking your growth approach, this conversation will shift how you think about patient acquisition. 

Read the full show notes, memorable quotes, and key takeaways. 

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