
Relatability in Everyday Content with Instagram Stories and Reels
About this episode
It’s the end of April 2024 and creating relatable content has been on my mind all week. If you are struggling to post relatable content because you think your life is boring, nothing ever happens, or sharing your daily life just doesn’t come naturally to you, I need you to hear this: you’re not boring, the magic is in the mundane, friend!
In this episode, I’m breaking down my own success with relatable content (yes, we are going all the way back to my early days as a social media manager), how to be relatable even if your life feels too boring to share, and as always, we'll be taking a look at real examples from my Instagram feed.
In this episode we’ll be covering:
- How to actually get intentional in your stories
- How to marketing rule of 7 has changed over time
- Using breadcrumbs and finding a connection point
- Why the first three stories of the day are so important
- Tips for Instagram stories while you’re in launch mode
- What to do when sharing doesn’t feel natural to you
- How I help my clients feel more comfortable on camera
Links + Resources:
Pinned Reel about relatable stories
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!
Get every episode summarized
Each time Good Content with Shannon McKinstrie publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Good Content with Shannon McKinstrie

How to Create Viral Reels From Everyday Video Clips
Good Content with Shannon McKinstrie

Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
Good Content with Shannon McKinstrie

Understanding the Why and How of Your Instagram Reach
Good Content with Shannon McKinstrie

Double Your Views on Instagram with the RISE Formula
Good Content with Shannon McKinstrie