Reimagining Creative Leadership: Inside PepsiCo's Creative Evolution with Chris Bellinger
About this episode
Join Jenny Rooney as she speaks with Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, about leading creativity across the company's diverse portfolio of brands, adapting to the creator economy, and preparing for the Super Bowl. Chris shares insights on managing internal creative teams and external agency partnerships while fostering a culture of innovation.
Episode Highlights:
- The evolution of PepsiCo Foods' creative strategy across multiple brands
- Balancing traditional marketing with new platform requirements
- The return of Doritos' "Crash the Super Bowl" program
- Managing the transition from agency life to corporate creative leadership
- Building and scaling an internal creative team from 2 to 140+ people
- The importance of data in creative decision-making]
- Leadership philosophy and the transition from "player to coach"
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