Reflections on the insights sector over the years with some learnings along the way with Bob Lederer
About this episode
Bob Lederer, founder of RFL Communications and Chief Mentor and Partner at RSB Insights and Analytics, joins us on Now that's Significant to reflect on the journey the insights sector has undertaken so far, delving into his substantial experience in the industry.
In this episode, we cover:
> How market research and insights teams are exposed to far too many 'innovative' tech tools that aren’t put through adequate testing before being released into ways of working.
> A brief history tour of how the industry got to where we are, revisiting some important milestones along the way, such as the early adoption of the internet, which birthed online research, initial usage of mobile phones in market research.
> Innovation in and around the Millennium Bug, including what initially drove the major uptake of online research, plus the genesis of online communities.
> The positive and negative impact of VC and PE on innovation in the market research space.
> And some crystal ball time looking into the future of innovation within the sector.
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