Real Estate Business Stability Timelines and Structured Social Media Mindshare

0:00What most real estate agents don't do is build a business. What most real estate agents do is they approach it like a salesperson, which means that you'll never have a business. You'll have sales, you'll be able to make money, but when you stop selling, food does your income. That's the difference between a salesperson and a business owner. A business owner can stop selling and still make money. Welcome to the No Broke Months for Sales People Podcast. The ultimate destination for sales people, business people, and entrepreneur. As you immerse yourself in this show, you'll discover the secrets to unlocking consistent and predictable income. We reveal the new way to persuade human behavior by mastering the art of the teach to sell method. Get ready to transform your approach and achieve unparalleled success. In this episode of the No Broke Months Podcast, Dan Russian breaks down the real timelines of success in sales and real estate. Why contact the close takes 90 days? Why marketing takes 90 to 180 days to gain traction? And why true business stability takes three to

1:06five years? My name is Dan Russian. I'm the host of the No Broke Months Podcast, which is a show for real estate agents to help you have No Broke Months. Thanks for joining me and enjoy the show. Just follow all sales people, entrepreneurs, and small business owners. And so for real estate agents is that it takes us 90 days for us to be able to get from contact to close on average. That makes sense when I say contact to close. We meet somebody today and at best, they're going to be closing 90 days from now. I mean, you could maybe be faster than that, but that's the average. Now with marketing, it takes 90 to 180 days for you to be able to break through the noise. You could do something marketing and get some, you know, some like, you know, like, if you're really appealing to their internal and external pain, you could get somebody to say

2:08yes today. But if you want to have mind share, you're looking at a 90 to 180 days for mind share. But now if you can imagine that 90 to 180 days for mind share, then 90 days for contact to close, you're looking at six months to nine months for for you to even start, you know, getting dividends on your efforts for marketing. Now, that's a long time, which goes back into the point being like, you got to have enough money to be able to do this. You guys tracking with me on this? All right, because if you only, I made the mistake. I did radio ads and I was spending at the time around $10,000 a month. Today it's around $35,000 a month. And I ran out of money around four or five months in. I ended up breaking even, but I couldn't sustain it. And if I was to do this again, I would have waited, you know, to do the radio up marketing that I was able to sustain it for a year

3:09or more 18 months, which at the time would have meant $100,000 in the bank. That's a lot of money. Wouldn't you guys agree? But here's the thing. If you just did one extra transaction for the next 12 to 18 months, every single month, and you saved that money 100% of it, you got your $120, $180,000, $12,000, $18 months from today. I know that that seems like, oh my goodness. So now it goes back into how do you do 12, how do you do one extra transaction every single month for the next 12 to 18 months? That goes back to your prospecting. So when you prospect, you know, and you do that one to three hours a day, that's going to take you 90 to 100, 80 days to get set up. So if you're at zero right now, and you want to build a business, you're looking at three to five years away from really, really having a stable substantial business. And I know when I say three to five years,

4:11you're like, oh my goodness, that's a lot. But I'm just like, that's how long it takes if you build it. Well, most real estate agents don't do is build a business. What most real estate agents do is they approach this like a salesperson, which means that you'll never have a business. You'll have sales. You'll be able to make money. But when you stop selling, food does your income. That's the difference between a salesperson and a business owner. A business owner can stop selling and still make money. And it gets into, would you rather have to sell the rest of your life? Or would you rather have a business that's sustainable without you? And are you willing to put three years or so into building it? That's a question, right? Like that's up to you to decide how you want to approach that. All right, let's go back into social media. When

5:13Terry, myself, and maybe Steve is on the transition, well, George too, we have old people here for the agents except for Joe. Steve, you're semi old. When we were kids, if I would have told you, you can have a media channel on NBC News or NBC television that you can advertise on, but it's better than NBC. You're only advertising to your clients or your prospective clients. And you're going to have the power to do that within 10 or 15 years. If we go back, you know, 20 years from now, 30 years earlier, 40 years earlier, whatever it may be, we go back to our childhood. And somebody said to you, when you grow up, you're going to be able to afford advertising on NBC, but it's going to be better because you can then advertise directly to your consumers. And it'll be cheaper because you'll be able to afford it. What would you have said

6:14at that point of your life? Would you have been like, damn, that's pretty cool. That's pretty insane. Right? So that's the way that I'm encouraging for you to look at social media, media. You have a media company that's available to you, several media companies that are available to you that are affordable and several media companies that are available to you that are specifically niched so that you're only advertising to your avatar. Of course, you got to develop your avatar first. When I say that, what do you guys feel? What do you think? What do you think? What do you feel? Arna? It sounds kind of like early fans. Like what early what? Only fans. Only fans? Advertising directly to the consumers, directly to the people who were looking for the specific services you offer.

7:14You want to give a shout out for your only fans page? I don't have one. Thank God. I hear toes go for a lot of money. Did you guys know I have 12 toes? Did you know that Steve? I do. You got to go back and watch the podcast and count over. Can you count them on their podcast? Yeah. You got to watch the podcast though. You got to make it through the whole video. Did you notice that I have? Did you notice I have 12 toes Joe? When we met? I didn't think of counting your toes. I honestly didn't even notice. Most people do. Anyways. So maybe I can get extra money. All right. So, now Terry's going to smack me. All right. Enough about the inappropriate joking. Only appropriate joking. Please. And thank you. All right. What else do you guys think about when you think about the media and how it's the you know the opportunity that you have with the media? Meaning social media? I always think about like just how quickly it's called over the past 20

8:15years and just how vastly different it could be in 20 years if we're not putting the reps now. Like 10 years ago it was getting comfortable and video, getting essential equipment, things like that. And now that people I met me are like starting to do that. They're already behind. So like just keeping up with whatever is trending or coming up not just for the sake of trends, but for the sake of understanding where the market's going. It just being prepared for that next opportunity. Yeah. I would. I think you're completely right on each other's one thing to consider to add to that, though, which is there's people that are completely behind that will always be completely behind because they're not they'll never be comfortable getting on video. Right. And so or there never be they'll never understand how to use chat GPT or AI in the way that is going to be most beneficial. Okay. When you understand and you think like using AI, for example, AI is fantastic, but it's only as fantastic as the questions you're asking it.

9:17So if you're not if you're not creative and you're not smart about the way that you're asking the questions of AI, then you're going to get back whatever you get back. And just like what Joe says is going to incredibly continue to the snowball or continue to grow rather. All right. I want to hear you guys house before I do so. I want to let you know that I want you to do me a favor if you could if you go into the learning center, the CPI learning center to be able to get there, you go to nobrokemonths.com and then you go into log in. And I want everybody here to do this if you could if you're willing to do so. You go into log in and then you go to the learning center or the discussion. Okay. So up on the top here is learning center. That's where all of your your classes are members, et cetera. If you go to the discussion of the free CPI community and you see what do you think about this TED talk. I would like for you to take a look at that

10:18TED talk if you're willing to do so. And thank you Kenny for giving me your feedback. And I would love to hear your feedback. In addition, I'm going to be presenting this in a one month in five days from today in Florence, Italy. So I'm still working on the script. We're going to my coach here in about an hour or so to sort of nail down the script. That script that I did on that video is not going to be the final script. So, but I do want to get the final script within the next week. And your help would be would be really I'd be grateful for your help. Lastly, I would like if you'd be willing to volunteer to be a part of the watch party when the TED talk is published. Would you guys be willing to be a part of the watch party? And that's going to take 13 minutes of your life 10 minutes to watch the TED talk in three minutes to share it with three people and comment. Is everybody here willing to do that? I love to. Thanks for the update. All right. Good. All right. Arna, what you got? It's regarding the video when I tried to view it. You need access. So if you share it to someone

11:20yeah, they're not going to have access. I wanted to share it to my wife to watch while she's okay. All right. I'll see I had asked Les to fix that. Can you check it again if it's not takes just let me know and then you could always just ask for access and it will come to me and I'll give you access. Okay. All right. But check it and let me know if it still needs because I had asked Les to change that. Thank you for your feedback. All right, guys. What are your all haws from today's conversation? What are your thoughts? What are your feelings? Every business worth having takes time. Okay. I like it. I like it. Time or money. Right or both. But there's some businesses that grow up in 18 months. Guess what the difference between their business and and you know ours most likely is they have investors. Capital. Yeah. Yeah. That's the difference, right? But even if you have capital, it's still take time. What else? What are their all haws? What thoughts? What feelings? Yeah. I figure if I had about maybe

12:21500,000 in the bank for the purposes of just building a business that I could build a business in probably 12 to 18 months. But I would need to have that we need to 500,000 in the bank to do it. And that's after years of learning how to do this. I want to have done this 20. I want to have done that 20 years ago because I would be afraid that I'd be afraid I would lose a half a million dollars. So you don't have to do that. Like with Joe was saying about how especially and we I think we talked about this before. I'll technology advances in a shorter period of time. The foundation is the state the same. It's just what what actual aspect you know the what's going to be the if your relationship transactional but now that transactional has evolved. But the foundation is still the same process is just what are we plugging in that makes sense for everyone. Bob, thank you. Yeah. Steve, you're so smart. Yeah. All right, guys. Have the best day. Be grateful. Make good choice to go help somebody. www.nobrokemonths.com. Go to log in. Go to

13:23the free section. Go to the video and watch it and give me feedback specific and measurable. Thank you. Have the best day of your life. See you. Bye. Love you. Hey there. No broke months. Listener. I've got some exciting news. We just passed three hundred and seventy five thousand downloads for the Nobroke months podcast. And I cannot have done it without you. I am beyond grateful for every single listener who tunes in daily takes action and shares this journey with me. Now, would you and I let's take it a step further. If this podcast has helped you, imagine what it could do for another salesperson who might be struggling. Share the show with them. Let the know there's a way to create consistent and predictable income because no salesperson should ever have another broke month again. And hey, while you're at it, don't forget to like, subscribe and leave us a favorable review. Your support helps us reach even more salespeople who need it. Until the next episode, have the best

14:25day of your life. Be grateful, make good choices, go help someone, and share the show with a friend. God bless you.