RBI's policy shift will crush Visa-Mastercard's rule. But will Rupay take advantage?

Last month, the Reserve Bank of India directed credit card issuers or banks to not sign exclusive contracts with card networks, like Visa and Mastercard, that restrict them from using other networks. The RBI did this because it said consumers deserve to have the freedom of choice. 

This new rule will be effective from early September and it will change the credit card game as we know it.

For starters, the American card network giants Visa and Mastercard who together have been dominating 90% of the market for forty years now will no longer be sitting easy. The directive is also bad news for co-branded credit cards, one of the most popular products in the financial-services market.

But for home-grown Rupay, this is great news. It's almost like the government has created a fast lane for it. But will Rupay take it and win?

Tune in.

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