Purposeful Business: The Evidence and the Implementation

Do businesses exist to make profits, or to serve a purpose?

This talk will present rigorous evidence showing there need be no trade-off between purpose and profit, contrary to conventional wisdom. It will then turn to the practical 'so what?'. How can we embed purpose in the heart of business so that it extends far beyond a mission statement.

The talk will highlight how change cannot be piecemeal but involves holistic reform across many dimensions of a company.

A lecture by Professor Alex Edmans, Gresham Professor of Business 3 October 2018

The transcript and downloadable versions of the lecture are available from the Gresham College website:
https://www.gresham.ac.uk/lectures-and-events/purposeful-business

Gresham College has been giving free public lectures since 1597. This tradition continues today with all of our five or so public lectures a week being made available for free download from our website. There are currently over 2,000 lectures free to access or download from the website.

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