Psychographics Vs. Demographics: An Investor’s Hidden Edge

A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do. 

We take a look at what psychographics is, why it’s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker. 

See you on the inside!

 

In this episode, we cover:

1. The etymology of demography & psychography and their differences [07:07]
2. Emotions, not statistics, drive human behaviour [10:06]
3. Is Psychographics more important than Demographics? [13:38]
4. Gentrification contributes more to property price growth [17:11]
5. A healthy economy is dictated by the speed money moves around [22:47]
6. Mindset (confidence) dictates the health of the national economy [26:38]
7. Look at both statistics and how people feel [29:52] 
8. Gauge how people want to live [34:53]
9. Pay attention to what people want - they’re not just statistics [40:43] 
10. Find out the “why” when people move to an area [44:03]
11. Language in the media drives sentiment [47:09]
12. Psychographics is a marketing skill [51:43]

 

Links from the Show:

• Trading Economics Consumer Confidence (https://tradingeconomics.com/australia/consumer-confidence)
• Trading Economics Business Confidence (https://tradingeconomics.com/australia/business-confidence)
• Trading Economics Unemployment Rate (https://tradingeconomics.com/australia/unemployment-rate)
• Google Alerts (https://www.google.com.au/alerts)

 

Connect With Us:

• The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity/) 
• Dashdot Buyers Agents Website (https://www.dashdot.com.au/) 
• Limitless: The Renegade’s Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)
• Ready to work with us directly? (https://dashdot.com.au/discovery) 

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