Prioritizing Organic Search over PPC -- Tom Wells // Searchmetrics
About this episode
Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show Notes
Connect With:
- Tom Wells: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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