Pricing vs. Features: Where's the Beef?

Alicia and Matthew "Spot" Fulton break down the August pricing changes and the features behind them, from smarter bank feed matching and locked parent accounts to Bill Pay Elite now included in Advanced at no extra cost. Alicia also shares her own list of under-the-radar upgrades, like invoice deposits held as true liabilities and drag-and-drop bill capture, that she used to answer a Redditor questioning the price hike, plus a fraud warning on why bill approval workflows are worth turning on now.

Sponsors:
Intuit Accountants - http://uqb.promo/intuit
Pilot - http://uqb.promo/pilot

(00:00) - Cold Open and Introductions

(00:34) - Where’s the Beef Pricing vs Features

(01:48) - Interface Changes and Faster Fixes

(03:03) - Canny Board and Feature Feedback

(04:24) - How We Message Clients

(05:59) - Pricing FAQ Article Walkthrough

(06:26) - Bank Feeds Smarter Categorization

(08:15) - PayPal Matching and Duplicates

(09:15) - Docs Requests and Bank Feed Tweaks

(09:59) - Lock Parent Accounts

(10:25) - Invoicing Automation and Reminders

(11:20) - Bulk Edits and Payment Alerts

(11:46) - Intuit Experts and Expense Policies

(14:08) - Modern Reports and Management Packs

(14:37) - Intuit Assist Business Intelligence

(15:57) - KPIs Dashboards for Essentials Plus

(16:54) - What’s New in QBO Advanced

(17:03) - Advanced Reporting Suite Forecasting

(17:41) - Bill Pay Elite Included in Advanced

(18:28) - Construction and Project Features

(19:30) - Continuously Clean Books Explained

(20:54) - New Pricing Table Breakdown

(21:47) - Which AI Features by Tier

(24:07) - Intelligent Onboarding and Add Ons

(25:06) - Bill Pay Basic vs Elite and ACH

(26:12) - Affirm Buy Now Pay Later

(27:27) - Autopilot Invoicing Beta

(27:58) - Unprocessed Payments Warning

(29:56) - Pricing Tiers Recap

(31:12) - When Price Changes Hit

(33:25) - Bill Pay Pricing Overhaul

(35:11) - Fraud Prevention Workflows

(36:56) - ProAdvisor Discounts Notes

(37:50) - Features Justify Increase

(38:47) - Customer Hub And Scheduling

(39:57) - Deposits And Recurring Payments

(41:46) - Inventory And Banking Feeds

(43:23) - Drag And Drop Bill Capture

(45:53) - Custom UI And Smart Search

(47:18) - Modern Reports Resolution Center

(49:23) - Wrap Up Classes And Projects

LINKS

New QuickBooks Pricing: https://www.firmofthefuture.com/product-update/quickbooks-price-changes/

August Product Updates:
https://www.firmofthefuture.com/product-update/quickbooks-online-improvements-august-2026/#feedback

Alicia’s upcoming classes:

Intuit Enterprise Suite, Aug 19 but date might change: http://royl.ws/intuit-enterprise-suite
Battle of the Books - QBO vs. Xero, sponsored by Xero: https://xero.zoom.us/webinar/register/4717843154915/WN_jWTalQhPSka8DGL2mQerIA#/registration
AI in QBO: http://royl.ws/AI
Intuit Accountant Suite in Sept: http://royl.ws/IAS

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Pricing vs. Features: Where's the Beef?

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