Press Coverage, PR and Media Exposure Secrets with Jessie Christensen | Ep50

Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form).

SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko.

Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia Bagarozza and Bridget Aileen Sicsko, two six-figure business owners who turned a 'once’ collaboration into an entire brand and movement. VOP supports brands that are ready to get featured everywhere and make lots of money in the process. Most of their clients previously used social media as the main way to reach new audiences, but with the ever-changing algorithms (unless you’re an influencer), it just isn't cutting it to scale! They focus on teaching sustainable, long-term skills through our PR training programs like Pitch Party to help their clients gain the recognition that they deserve!

In this episode, Jessie, Lydia, and Bridget discuss:

• Why is PR important for growing brands (especially for consultants, creatives, and other online expert-based businesses)
• How pitching works, and the best way to do it (even if you’re starting from scratch!)
• The pros & cons between organic (free) press / media features and paid features
• Why is the same language is essential for your elevator pitch
• And so much more!

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PITCH PARTY: the all-in-one course that teaches founders how to pitch their brands to the media & secure press features. Save $500 with the code: EMBODY. 

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NEXT STEPS:

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a 30 min strategy call. Click here: https://www.visibilityonpurpose.com/product-page/personalized-pr-plan

SIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOP

Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

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Youtube: https://www.youtube.com/@visibilityonpurpose