Prada Pays Homage to Indian Sandal Tradition

0:00On April 28th, prodigies dropped a limited edition line of sandals inspired by India's classic Kohapudi style. These are handmade by artisans in Maharashtra and Karnataka, priced at around 750 Euros per pair or about 881 dollars. The brands blending old school Indian techniques with high-end materials for a modern luxury vibe and they're selling them in 40 stores worldwide. Plus online, last June, prodigat heat for showing similar designs at a Milan fashion week without shouting out their Indian roots, calling them just plain. Leather sandals, they owned up to it back then and now they're making a ride by producing right in the source regions. Kohapuri sandals hail from the city of Kohapur in Maharashtra, going back to the 12th century. They're crafted from leather with natural dyes perfect for hot weather and India gave them official geographical indication status in 2019 to protect their authenticity. Locally, pairs go for

1:00just 500 to 1000 rupees, like 5 to 12 dollars. On top of the launch, prodigies kicking off a three-year training program for 180 artisans across eight Indian districts. It's partnering with two design institutes there, offering six month modules and some folks might even head to Italy for more at the Prada Academy. This moves all about boosting skills, keeping traditions alive and linking local crafts to global markets so those artisan communities can thrive. Long term. This has been Global News Today, powered by AI. I'm Kohri with the story.