PPT061: Don't be intimidated by marketing; get help | Interview with Tim Young

Tim Young of Small Farm Nation joins the show to discuss business, marketing, and farming. Tim is one of those guys who left a successful corporate career to farm full time. After successfully building that business, he's made yet another transition that more closely reflected his family's life goals. Today, he's a homestead food producer who teaches farmers about business and marketing. Here is a sampling of the tidbits in this show:

• Why people fall short of what Joel Salatin has achieved?
• What does scale and efficiency look like?
• Don't romanticize small. Romanticize what small is and small is handcrafted.
• Marketing is intimidating. The point of marketing is to lower the cost of selling.
• There are many different parts to marketing, but they all have a common goal.
• Every farm needs to have a brand.
• Marketing is an afterthought for many people.
• Are you running a farm as a business or a hobby?
• You are an entrepreneur.
• Entrepreneurs burn their bridges behind them. Lose that day job.
• Working through the side hustles of an agrarian life.
• We admire the farmers who are entrepreneurs.
• Tim's take on the ideal customer and why it's not his focus.
• Get your message out and share your passion.
• Tim was selling trust on his farm.
• Farmers as marketers have a chance to be much more positive about their message.
• Tim takes us inside the Small Farm Nation Academy.
• Conversion ratios are not just for feed; your website has one too. And other website optimizations.
• Does podcasting work for local farms?
• Favorite resource: Canva.
• Favorite books: Omnivore's Dilemma. Soil Health by Sir Albert Howard. Old books, pre-industrial agriculture.
• Advice: "Don't let perfect be the enemy of good."

Stay in Touch: Tim Young's Small Farm Nation Academy and Podcast. Subscribe to the Pastured Poultry Talk: iTunes | Google Play | Stitcher