POZcast x Immutable Mindset: Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3

[00:49] Introduction to Sam Ewen
[03:01] Sam’s background and career journey
[05:21] Lessons learned from early internships
[06:46] Sam’s early career in music and tech
[08:45] How digital advertising, and experiential marketing prepared Sam for Web3
[12:51] The current stage of Web3: Are we still in the early innings?
[14:35] The uncertain future of Web3
[15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology
[16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology
[17:47] The landscape for brands in Web3.
[19:16] Nike's drop and the future of digital wearables
[21:03] Mercedes' generative art drop
[24:52] CoinDesk's experiential approach to consensus
[26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference
[28:55] Brand summit and future of Web3
[31:56] How to keep events more intimate
[34:01] Consensus as the most meaningful event
[39:31] The negative impact of the hype around cryptocurrency
[46:24] CoinDesk studios' development initiatives
[49:09] The natural evolution of Web2.

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