Post-RSAC Conference 2026 Recap: Backup Is Security | A Brand Highlight Conversation with Anthony Cusimano, Director of Solutions Marketing of Object First

Anthony Cusimano, Director of Solutions Marketing at Object First, joined Sean Martin and Marco Ciappelli for a post-RSAC Conference 2026 recap -- and his observations from the show floor offer a window into how the security industry is evolving. One of the most telling details came from just outside the Moscone Center, where a company had set up an AI-free zone: a place for attendees to catch their breath from the wall-to-wall AI messaging dominating the event.

That detail points to something bigger. The AI hype cycle that peaked over the past two years is giving way to a more demanding audience. At RSAC Conference 2026, Cusimano heard a different kind of question: not whether a company uses AI, but whether it uses it responsibly -- and whether zero trust principles are baked in. The novelty is gone; accountability is what the floor was asking for.

For Object First, the shift in booth conversations has been even more meaningful. The question that used to greet them -- why is a backup storage company at a security conference? -- has been replaced by relief that they are there at all. Organizations now understand that backup and backup storage sit at the core of resilience and recovery. Cusimano described a floor full of teams thinking proactively, evaluating solutions before a crisis forces the decision.

This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST

Anthony Cusimano, Director of Solutions Marketing, Object First
LinkedIn: https://www.linkedin.com/in/anthonycusimano89/

RESOURCES

Object First website: https://objectfirst.com
ITSPmagazine RSAC Conference 2026 coverage: https://www.itspmagazine.com/rsac-2026-conference-san-francisco-usa-cybersecurity-event-infosec-conference-coverage

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KEYWORDS

Anthony Cusimano, Object First, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, immutable backup storage, ransomware protection, Ootbi, Veeam backup, zero trust, data resilience, RSAC Conference 2026, cybersecurity, backup security, data recovery, edge security, fleet manager