Plurality of Identity (Feat. Bryan Mahoney, Chord)

Living in a Headless World 

• Bryan Mahoney is back today to talk about recent news at Chord such as launching Chord Commerce Hub
• “We see Chord Commerce Hub as the mission control for business users.” -Bryan
• If you’re trying to be efficient, you’re doing it wrong. The right way is oftentimes the hard way.
• “The core tenant of headless for me, is taking a first-principles approach to building. It's not the technology behind it. It's that it obviates you to have to build, starting with no assumptions and starting with the questions: who do we want to be and what do we want our identity to look like.” -Phillip
• In order to build a great business, you have to understand your customer
• “You understand your customer with data and not tricking them into making a purchase by following them around the internet, but really collecting great data, being upfront about the data that you're collecting, and then using that data to make better experiences.” -Bryan M.

Associated Links:

• Learn more about Bryan Mahoney and Chord
• The Family Board Meeting
• Subscribe to Insiders and Senses to read more of our hot takes!
• Listen to our other episodes of Future Commerce
• Tune into Infinite Shelf Season 2!

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