
Pizza Tattoo Man's Lawsuit Fails
About this episode
Dmitry Mazentsevs Dominos Pizza Tattoo: A Tale of Free Pizza, Global Events, and Legal Battles - A Moscow man won a contest offering free pizza for life, but Russias invasion of Ukraine led to Dominos losing its license, canceling the offer, and Mazentsev suing for compensation. The court ruled against him, leaving him with a permanent tattoo and a lesson in how global events can impact even the wildest promotions.
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UK News Today | 2 Min News | The Daily News Now! — Pizza Tattoo Man's Lawsuit Fails. Machine-transcribed; use the interactive transcript above to jump the player to any line.
On March 13th, a Moscow man named Dmitri Mazensiv thought he had free pizza for life after tattooing the Domino's logo on his ankle in a 2000. 18 Contest called Domino's Forever. The deal offered 100 free pizzas each year for 100 years to winners who got a small logo tattoo. He was one of 350 lucky picks out of hundreds who rushed in. The promotion exploded right away with no clear end date at first, forcing Domino's to shed it down after just one week. Mazensiv enjoyed his pizzas for five years until everything changed. Russia's invasion of Ukraine in 2022 led to Domino's losing its license there, so the company canceled the vouchers in 20. 23. They posted on social media that the offer was over and even offered to pay for tattoo removals, but Mazensiv sued anyway, demanding pizzas until. 21-18 plus compensation for emotional harm. He said it was about principle, even if he was tired of eating pizza.
The court and Moscow's Meschczonsky district sided with Domino's, ending his claim for good. Meanwhile, the chain's 120 restaurants got taken over by a local rapper and businessman who's a big Putin supporter. In the end, Mazensiv has left with a permanent reminder of a deal that didn't last, showing how global events can upend even the wildest promotions.
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