Pitch Perfect: PR Lessons from a Dragons’ Den Deal-Maker

In this episode of Business Owners Tell All: What It Takes, Jamie sits down with Bryce North, founder and CEO of Don’t Be A Little Pitch, a bold media and branding company headquartered in Manila, with global reach. Bryce shares how he went from startup founder to media magnet — landing deals on Dragons’ Den, scaling companies across 40+ countries, and raising over $600K through crowdfunding — all by mastering the power of storytelling and PR.

The episode dives into the tactical side of visibility — how to create media-worthy stories, build credibility from scratch, and stand out in a noisy startup world. Bryce unpacks how a sharp brand voice, smart PR moves, and relentless storytelling helped him build a movement, not just a company.

Whether you're an early-stage founder or scaling your business, this episode offers actionable insights on how to grab attention and keep it.

🔑 Key Takeaways & Notes:

1. Storytelling is the strategy
2. Bryce emphasizes that PR isn’t luck — it’s layered storytelling. Every pitch, every interview, and every campaign should reinforce your core message.
3. Brand boldness builds trust
4. The unapologetic name Don’t Be A Little Pitch isn’t just about being edgy — it’s about cutting through noise and showing people you mean business.
5. Media success starts with clarity
6. “If you can’t explain what you do in a tweet, you’re not ready to pitch it to the press,” Bryce shares.
7. DIY PR still works — if done right
8. Founders don’t need a giant budget to get featured. Bryce explains how personalized outreach, timing, and relevance can land press — even for early-stage companies.
9. Dragons’ Den was a launchpad, not the end goal
10. The offers were great, but Bryce shares that the real win came from the exposure — and how he leveraged it to build long-term brand equity.

💬 Memorable Quotes:

“If you’re not telling your story, someone else is — and they probably won’t get it right.” – Bryce North

“The media doesn’t care about your product — they care about your why.”

“Your brand should feel like a gut punch — that’s how you know it’s working.”

“You don’t need a PR agency — you need a plan and a pulse on what’s newsworthy.”

“To be a business owner, you’ve gotta be obsessed with the problem, not just the solution.” (from the signature question)