About this episode
Being friends with your boss is nice - but often times ineffective for making change happen.
What you need are the models and skills for persuasion.
Persuasion means translating what you know into language that resonates with someone else.
This is how I got my CEO to change his pitches, got funding for team projects, and solved an "impossible" problem at the big G.
What you need are the models and skills for persuasion.
Persuasion means translating what you know into language that resonates with someone else.
This is how I got my CEO to change his pitches, got funding for team projects, and solved an "impossible" problem at the big G.
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