Personalisation is paying off for Hamburger Morgenpost
About this episode
Hamburger Morgenpost head of product Dana Schluenzen tells Dominic Ponsford how offering readers a personalised selection of homepage stories has paid off with higher click-throughs and more returning visitors. This podcast also features insights from the CEO of website personalisation specialists Kilkaya, Tarjei Gilbrant.
This episode is sponsored by Kilkaya.
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