About this episode
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Hi, I’m Gordon Firemark, The Podcast Lawyer™ , and I help creatives and business people in the podcasting industry cover their legal bases and protect themselves and the things they create. And this is Legit Podcast Pro, a short weekly show where I offer you legal tips, information and strategies and answer your questions, so you can grow your podcast like a pro!
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What is Payola?
History
Theory of regulation
Scandals
In Podcasting
The Bloomberg article
The NPR piece
PR teams vs. Podcasters? Who should get paid?
The rules - FTC
Influencer Marketing and disclosure requirements
Clear?
Conspicuous?
IS “sponsored episode” good enough?
What SHOULD you say?
FTC has influencer marketing on its radar more than ever these days.
(Examples?)
It’s not a question of whether they’ll go after podcasters… it’s a question of when.
So, isn’t it time to start doing it right?
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