Paul Dodd - Founder, AllGood

In this episode we talk to Founder and Owner of AllGood branding agency.

Along with his near-fatal brain haemorrhage, Paul talks to us about the power of NLP, why his branding agency only offers clients one design option, how a masterful example of business creativity in a cinema visit won a client pitch, gives us some tips on business networking and explains how DIY on your house can be an inspiration for your business.

INTRODUCING PAUL DODD

Paul Dodd is the founder of ALLGOOD, a specialist branding agency. With extensive experience in branding, strategy and marketing, Pail ensures all clients’ work actually works. The agency turns 20 years old in November 2023 and Paul has been running the show from day one, bringing his unique design eye and ideas to every branding challenge.

Paul is also a professional speaker with bags of ideas and tricks for marketing your business. Through his 20 years running a successful agency, Paul is able to draw on many client stories, marketing expertise and real-life case studies to make you challenge your beliefs around growing your business.

EPISODE HIGHLIGHTS

[00:01:00] The start of AllGood

[00:05:45] Tips for networking

[00:07:00] Learning how to run a business

[00:11:15] The benefits of mentors and my mentors

[00:14:00] NLP and how it moulds the company’s ‘brandology’ process

[00:21:00] Presenting a pitch in a cinema 

[00:29:00] 27th January 2017; a brain haemorrhage 

[00:42:00] How to get your business ‘client-presentation ready’

KEY TAKEAWAYS & BUSINESS LEARNINGS

• Networking is about starting a relationship, not selling
• Your agency is the expert, and they diagnose your best solution
• What would happen to your business if you were incapacitated tomorrow?
• Constantly keep your business ‘client-facing’ ready

BEST MOMENTS

“One of my techniques was [when networking] to where crazy shirts to stand out, and then got known for my mad shirts”

“The linguistic side of NLP really helped the business, allowing us to dig into strategy”

“We only present one option to the client - you don’t go to the doctor, and he puts 3 pills on table and says ‘choose one’ “

“In the cinema the guy just said, here’s the HDMI cable, just plug it into your laptop”

“you lie in that bed, you do not move, you’re in danger”

“If I’d been employed I would have had a sick note for a year”

VALUABLE RESOURCES FOR YOU

Website: www.leedsbusinesspodcast.com 

The Biskery episode - https://leedsbusinesspodcast.com/podcast/the-biskery/

Deborah Ogden’s interview with Paul Dodd and his brain hemorrhage - https://player.captivate.fm/episode/10f6018f-4e33-402d-8fc1-17b7a7a2710d

Book recommendations: ‘The e-myth’ - Michael Gerber, ‘7 habits of success people’ - Stephen Covey

Website: https://allgood.tv

LinkedIn: https://www.linkedin.com/in/pauldoddallgood/

Instagram (business): https://www.instagram.com/allgoodagency/

Twitter (personal): https://twitter.com/mrpauldodd

Shout out tags: https://thebiskery.com 

Debbie Whittaker - https://www.notjustnumbersltd.co.uk/

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