About this episode
This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, analyzes PacSun's groundbreaking Youth Advisory Council featuring top influencers. Chris and Anne debate whether this represents genuine youth engagement or clever marketing, and what it means for retail's future.
- 20:16 – Industry-first youth advisory structure
- 22:13 – Influencer-as-advisor model advantages
- 24:20 – CEO Brieane Olson's culture-building success
For the full #fastfive episode head here: https://youtu.be/xSLvyg5Sze4
#pacsun #youthmarketing #influencers #genz #retail
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