Otega Oweh's Buzzer-Beater Lands NIL Deal

0:00On March 21st Kentucky Guard Otega Owe pulled off a dramatic 32-foot buzzer-beater against Santa Clara in the first round of the NCAA. Tournament, landing him a sweet name, image, and likeness deal with Buffalo Wildwings right after. The shot kept a frantic finish in St. Louis on Friday, tying the score at 70 all before Santa Clara grabbed a quick three-pointer lead only. For all way to bank in another clutch bucket as the clock hit zero, forcing overtime. Buffalo Wildwings has a habit of rewarding tournament heroes, just like they did with VCU's Terrence Hill Jr. after his team's epic comeback over. North Carolina last year. Owe finished with 35 points, powering Kentucky to an 89-84 victory, and he wasted no time celebrating the deal on. Instagram, with details about his custom app sampler. These instant NIO rewards show how one big moment in March madness can open doors for college stars before the bracket even heats up.