Operational Execution Still Wins in Retail with DFI Retail Group’s Scott Price | WRC 2026

In this Omni Talk Retail interview, recorded live from World Retail Congress 2026 in Berlin, Chris Walton speaks with Scott Price, Group Chief Executive of DFI Retail Group, about how one of Asia’s largest retail groups is driving omnichannel growth, loyalty innovation, and AI transformation across its business.

Scott explains how DFI has doubled online order volumes, increased ecommerce penetration, and sharpened its customer-first strategy by pushing decision-making closer to local markets across Asia. The conversation explores why operational execution still matters more than flashy technology, how loyalty data is becoming the foundation for personalization and retail media, and why “dynamic pricing” is the wrong way to think about customer offers.

The interview also dives into DFI’s evolving AI strategy, from team productivity tools and personalized shopping experiences to the future role of AI in merchandising and retail decision-making. Plus, Scott shares why retailers need to focus on the “right to win,” how portfolio simplification has helped fuel growth, and why resilience remains one of retail’s most important competitive advantages.

Key Topics Covered:

• How DFI Retail Group doubled online order volumes

• Why operational execution still defines omnichannel success

• The importance of local decision-making across Asian markets

• How DFI uses loyalty data to power personalization and retail media

• Why Scott Price banned the term “dynamic pricing”

• The future of AI-powered autonomous shopping experiences

• How AI is improving employee productivity across the business

• Why merchandising still requires human judgment despite AI advances

• DFI’s portfolio strategy and focus on “right to win” markets

• How retailers can balance technology innovation with retail fundamentals

Thank you to Vusion for supporting Omni Talk Retail’s live coverage from World Retail Congress 2026.

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