Online Marketing Acronyms

All the online marketing acronyms you never wanted to know!

AM - Affiliate Manager

API - Application Programming Interface

B2B/B2C - Business To Business & Business To Consumer

CMS - Content Management System

CPL - Cost Per Lead

CPM - Cost Per Mille

CRO - Conversion Rate Optimisation

CRM - Customer Relationship Management

CSS - Cascading Style Sheets

CTA - Call To Action

CTR - Click Through Rate

CPC - Cost Per Click

DNS - Domain Name System

GSC - Google Search Console

HTML - Hyper Text Markup Language

JS - JavaScript

KPI - Key Performance Indicators

LTV - Lifetime Value

MRR - Monthly Recurring Revenue

MVP - Minimum Viable Product

PPC - Pay-Per-Click

PBN - Private Blog Network

PR - Public Relations

ROAS - Return on Ad Spend

RSS Feed - Really Simple Syndication

SEO - Search Engine Optimisation

SEM - Search Engine Marketing

SERP - Search Engine Results Page

URL - Uniform Resource Locator

USP - Unique Selling Point

There's a complete list of 120+ definitions with explainers, code snippets and slides here: https://jamesbachini.com/online-marketing-glossary/