
One practice that you should absolutely be using
About this episode
53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data across AI search platforms and developing relevance engineering frameworks for Fortune 500 brands. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework combining AI optimization with digital PR strategy, and reverse-engineering methodologies for understanding AI search biases and personalization patterns.
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast — One practice that you should absolutely be using. Machine-transcribed; use the interactive transcript above to jump the player to any line.
0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything dot com. I'm Joryn Cooney, and joining me today is Garrett Sussman, Director of Marketing at I Pull Today, Garrett and I are going to talk about what AI search behavior actually looks like. Why conversational search is changing how people discover information, and how marketers can separate real opportunity from industry noise. Out of all the theories and principles and practices that we discussed today, what's the one that our listeners should take away and use? Think about the biases, do reverse engineering, and look at the results of what your audience is searching for. Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you got a couple of options. You could start replying to spam
1:04from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy less project with low success rate. None of those sound very good. Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results. Not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian,
2:08Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E, dot-I-O. YouTube and will be in your feed every week. Okay, that's all for today, but until next time, remember, the answers are always in the data.
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