One growth tactic that worked in 2015 that will still work in 2035
About this episode
Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 12,000 businesses to modernize physical mail campaigns. The discussion covers AI-powered routing algorithms that optimize speed versus cost trade-offs, API-triggered mail pieces that respond to digital events like cart abandonment, and QR code attribution systems that achieve 5% average conversion rates with personalized landing pages.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time MarTech Podcast ™ // Marketing + Technology = Business Growth publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from MarTech Podcast ™ // Marketing + Technology = Business Growth
What’s the question every board asks that most marketers aren’t ready for?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Is this use of AI actually making you less effective?
MarTech Podcast ™ // Marketing + Technology = Business Growth
If SEO is actually dying, what should marketers stop doing today?
MarTech Podcast ™ // Marketing + Technology = Business Growth
One marketing lesson from Lady Gaga that every CMO should steal
MarTech Podcast ™ // Marketing + Technology = Business Growth