Oakland's Legendary Cannabis Label Supports Equity Operators

0:00Oakland just dropped a new certification program during 4-20 week to spotlight cannabis businesses run by folks hit hard by the war on drugs. It's called the legendary label, and it's for companies in the city's 9-year-old cannabis equity program which reserves at least half of all. Business permits for low-income applicants from specific neighborhoods or those with past cannabis convictions. These equity operators get waived application fees, technical support, and now this label on their products, similar to fair trade stickers you see on. Fruit. It covers cultivators, labs, delivery services, and more, helping buyers know they're supporting authentic local craft. Leaders in the industry say, these are the pioneers who shaped cannabis culture way before legalization kicked in, buying legendary means you're backing high quality, real deal weed from operators who face the system's toughest blows. City officials call it the first program like this in the country, with the label now showing up on products at spots like dispensaries on telegraph.

1:02Avenue, Cana, and True Deliveries, Oaxterdam University is co-sponsoring it alongside the equity trade network. Right now, Oakland has 50 permitted equity businesses, including some kept off public lists for safety, and 15 brands are already rocking the. Legendary campaign. Pushing more consumers to choose equity every time they shop, stay informed with California news today, AI-powered updates. I'm Corey, with the story.