Nottinghamshire Trust's Dog Ambassador Campaign

0:00On April 4th, Nani Hamshire Wildlife Trust put a full band on dogs going off leash at all their nature reserves back in 2022. They kicked off the lead by example campaign last year to push dog owners toward better habits and shield wild birds from harm. Now they're calling for more volunteers, including at their biggest spot, Idol Valley Nature Reserve near-referred, to team up with their own dogs as Goodwill Ambassadors. This push comes right after new rules hit England and Wales on March 18th, aimed at stopping dog attacks on farm animals. The trust saw a huge jump in dog walkers during the COVID pandemic, leading to more mess and wildlife scares, so they needed action beyond just signs that folks ignore. Volunteers like 56-year-old Catherine Wilson chat folks up politely when they spot unleashed pups. She explains how nature reserves offer recovery, and even well-meaning dogs can spook birds or critters. Most people take it well, either unaware of rules or missing signs, and she's never faced real pushback.

1:02The campaign mixes education with perks, handing out free dog treats and spotlighting a dog of the week to celebrate good vibes. Head of communications air Mcday notes, it's easier to nudge owners when you're walking your own leash dog, turning chats into friendly winds, instead of lectures. With more volunteers stepping up, the trust hopes to keep reserves thriving for everyone, balancing pet joy with wildlife peace long term.