Nobody's Coming for the Medium

Podcast Movement is coming to New York City! Tickets are now on sale for the two events running September 14-18: the Sounds Profitable Business Summit and Podcast Movement NYC. The open call for Podcast Movement 2026 speakers is open until Tuesday, June 30. 

The era of growing a podcast audience by making people curious about podcasting is over — the people who were going to discover the medium on its own merits already have. New research shows YouTube and social feeds now dominate how listeners find shows, but the single most effective discovery tool is still a friend's recommendation. The practical upshot: stop over-investing in the channels ranked lowest by your own listeners, and start making your show easy to describe, share, and recommend.

Tom Webster argues that LLMs have advanced faster than most people realize, and that pretending otherwise is magical thinking. He traces his own journey from basic prompt use to running local models on a home server, all without a coding background, to show that these tools are accessible to anyone willing to engage. And he has some pointed advice for anyone still on the fence about embracing AI in their work.

• Written by Tom Webster
• Edited and narrated by Gavin Gaddis

Find the full article here.