Noble: Solving Crypto's Liquidity Problem, One Chain at a Time - Jelena Djuric

In this episode, Sebastien is joined by Jelena Djuric, co-founder of Noble, a generic asset issuance chain built for the Cosmos ecosystem. Jelena shares her journey into crypto, which began with an interest in political science, leading her to discover Bitcoin's potential. She describes the origins of Noble, created to solve a critical need within Cosmos: a native, fungible source of liquidity like USDC.

Before Noble, assets were often bridged in fragmented ways, creating poor user experiences. Noble was designed as a simple, secure, and neutral "asset issuance hub," a purpose-built chain for natively issuing assets and distributing them throughout the Cosmos network via IBC.

Jelena emphasizes that Noble is intentionally "boring," with a minimal feature set to reduce the attack surface. It operates with a proof-of-authority consensus model to meet the compliance needs of asset issuers like Circle. Jelena also discusses the importance of CCTP for moving USDC between Cosmos and other ecosystems, with Noble as the routing hub. Looking ahead, Jelena sees a future where Noble supports a diverse range of assets beyond stablecoins, including RWAs.

Topics discussed in this episode:

• Introduction
• Jelena's background and entry into crypto
• Why fragmented liquidity is holding crypto back
• Noble's vision for unifying liquidity
• Why a "boring" chain is a more secure chain
• Noble's proof-of-authority model for issuer trust
• Bringing a single source of truth for USDC to the Interchain
• Using CCTP to connect liquidity across ecosystems
• Noble's business model
• The future of solving liquidity for RWAs

Links mentioned in this episode:

• Jelena Djuric, Co-Founder, Noble: https://x.com/jelena_noble
• Noble: https://x.com/noble_xyz

Sponsors:

• Gnosis: Gnosis builds decentralized infrastructure for the Ethereum ecosystem, since 2015. This year marks the launch of Gnosis Pay— the world's first Decentralized Payment Network. Get started today at gnosis.io



This episode is hosted by Sebastien Couture.