Nike Eyes Trail Running & Sierra Steals the Suburbs

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave break down two major outdoor-industry storylines: Nike’s push into trail running and Sierra’s rapid suburban takeover. Plus listener feedback, The Lightning Round, and The Parting Shot!

On The Docket!

• Mailbag: A listener response to the Patagonia Impact Report and how they make their stuff.
• Nike Targets Trail Running: Does a Hoka lookalike and a new race sponsorship puts Nike ACG in the trail running pole position?
• The Lightning Round! Running continues to crush, REI's new travel partnership, and highlighting Women Led Wednesday!
• Sierra’s Expansion: Now at 141 U.S. stores Sierra's growth continues so The Rock Fight takes a field trip a couple of local stores to see the chain for themselves.

For The Parting Shot presented by Garage Grown Gear Colin highlights a friend of the pod's outdoor industry trade show call out (and solution)!

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