NICKY CASS On Content Creation Journey, Going Viral & Entrepreneurship

Digital Creator Nicky Cass (Nick Cassano) joins Diggin’ Deep!

Nick takes us back to the night he was working at a gym alone and decided to film his first piece of content. The video blew up and got over 2 million views, and it scared him so much he deleted the app. He takes us through how he has evolved since that day as a creator, businessman, and person.

From shooting TikToks in his backyard, to creating a video with the Yankees as his ‘Coach Al’ character, Nick covers all the bases that shaped his creative journey and describes the process that goes into his day-to-day. At one point he was a one man band doing everything himself to keep his business going. Since then, he’s hired employees and is building out different branches of his content business. ‘Entrepenicky’ as he calls it, has come with its own set of challenges and mental hurdles to overcome.

Nick also explains how hard it is to run your own business, the mindset and approach he takes to making big decisions, and what the future of his entreprenurial journey will look like.

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Guest

Nicky Cass / @nicky.cass

Hosts

Eric Hosmer /⁠⁠⁠⁠⁠⁠⁠⁠⁠ @hosmer305⁠⁠⁠⁠⁠⁠⁠⁠⁠

Peter Moylan / @petermoylan⁠⁠

Justin Su'a /⁠⁠⁠⁠⁠⁠⁠⁠⁠ @justinsua⁠⁠⁠⁠⁠⁠⁠⁠⁠

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