New Construction Mastery: The Ultimate Lead Generation Hack for Struggling Agents
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Summary:
In this episode, host Kathy Burns interviews agent Randy Justice to discuss how agents can navigate a challenging real estate market by focusing on new construction. They explore how to disclose builder bonuses, leverage 2-1 interest rate buy-downs, and partner with on-site builder reps to market inventory homes. The conversation also covers the necessity of independent inspections on new builds, identifying hidden lender costs, and transitioning from expensive legacy lead generation platforms to cost-effective AI-driven lead systems.
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