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Netflix Buys AI Company for Filmmaker-Centric Tech

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Netflix Acquires InterPositive: Ben Afflecks AI Company for Filmmaker-Centric Tech

Netflix has acquired InterPositive, an AI company founded by Ben Affleck, to develop tools that empower filmmakers in post-production. Affleck, concerned about AIs potential to overshadow human judgment, created InterPositive to build AI models tailored to a directors vision. This acquisition reflects Netflixs commitment to merging AI and human storytelling, aiming to streamline editing while preserving artistic control.

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Netflix Buys AI Company for Filmmaker-Centric Tech

Entertainment & Celebrity News Today | 2 Min News | The Daily News Now!

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Entertainment & Celebrity News Today | 2 Min News | The Daily News Now!Netflix Buys AI Company for Filmmaker-Centric Tech. Machine-transcribed; use the interactive transcript above to jump the player to any line.

It's March 6th, here's what's happening in Entertainment. Netflix has bought Interpositive, an AI company started by Ben Affleck to help with movie post production. The streaming service made the announcement on Thursday, March 5th, and Affleck will join as a senior advisor to guide creator focus tech. This deal lets Netflix push forward with tools that keep filmmakers in charge of their work. Affleck launched the company in 2022 after watching early AI experiments fall short and capturing what makes stories great. He word that AI could take off without artist input, risking the human judgment that comes from years of experience. So Interpositive builds models tailored to a director's specific vision, always putting people first. And tops with Netflix leaders, Affleck stress creating your film first, then using AI to enhance it under your control. This approach aims to protect creativity in an industry racing toward new tech. The acquisition signals Netflix is bet on blending AI smarts with human storytelling, potentially

speeding up editing while safeguarding artistic, control for years to come. This story is made possible by our sponsor, see the episode description. You pillow just got smarter. It plays your podcast and music, solypillow.com

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