
Neil Patel Is WRONG About Performance Max and How It's Increasing Google's Revenue by 24%
About this episode
In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns."
If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.
Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.
Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.searchenginejournal.com/p...
Neil Patel's blog on Performance Max:
https://neilpatel.com/blog/performanc...
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Apply here: https://sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
Get every episode summarized
Each time The Google Ads Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Google Ads Podcast

How to Get Conversions with Effective Ad Copy (Winning Words)
The Google Ads Podcast

Mastering Conversion Rate Optimization for Lead Generation
The Google Ads Podcast

Maximize E-commerce Conversions: Techniques for Post-Click Ad Success
The Google Ads Podcast

Google Ads Essentials: Tips & Strategies
The Google Ads Podcast