Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz
About this episode
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.
Here are the key talking points from the episode:
- Todd Kaplan's Transition to Kraft Heinz
- The Impact of Marketing on Business Growth
- Mastering Calculated Risk-Taking
- Balancing Creativity and Business Objectives
- Challenges in the Current Marketing Landscape
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