About this episode
Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.
Presenter: Ros Atkins Producer: Helen Fitzhenry
Get every episode summarized
Each time The Media Show publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Media Show
70 Up the final instalment of 7 Up, Culture Secretary Lisa Nandy on the BBC & ho...
The Media Show
Sep 11, 202642:44completed
Reporting the Taliban, AI's "meat proxies" and The Grand Tour returns
The Media Show
Sep 2, 202642:43pending
YouTube and the battle for television’s future
The Media Show
Aug 26, 202642:39pending
Jason Arday: examining the media coverage after his death
The Media Show
Aug 19, 202642:53pending