My #1 Favorite Marketing Tip - Make It FREE! [VIDEO VERSION]
About this episode
I call myself the “King of Free” for a reason…
Throughout my career, I’ve been very good at delivering value for FREE. If I’m giving away a book, a class, a summit, or an event, I’m going to make sure I’m giving away value that people would pay for.
Now, I wasn’t always this way. It actually took a lot of convincing to get me to start doing this.
Well, the first time I did this I more than DOUBLED my conversion rate on paid offers.
I will explain the whole psychology and strategy in today’s video!
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