Motu Link to support French Polynesian community with local backing

French Polynesia-based Motu Link Airline will soon provide dedicated freighter service across the French Polynesian archipelago as part of the startup’s strategy to align with local ocean shippers and freight forwarders to establish a reliable logistics support system for businesses and residents.

“Motu Link Airline was created to meet a clear logistical need across French Polynesia's widely dispersed islands,” Chief Executive Alexandre Mu says in this week’s episode of “Cargo Facts Connect.” “The project was licensed in 2021 and was restructured in 2024 after market analysis to focus exclusively on dedicated inter-island cargo operations.”

The French Polynesian archipelago has 120 islands, which together are as large as Europe when including the ocean areas between the islands, making it very difficult to provide logistical support to the residents, Head of Marketing and Communications Judith Rodriguez says.

Local carriers such as Air Tahiti Nui and Air Moana tend to focus more on passenger service, so most cargo is distributed by ocean vessels, which could take as long as three weeks to reach the remote islands in the archipelago, Rodriguez said.

Motu took a different approach to acquiring its 2004-vintage ATR 72-500F (713, ex-Binter Canarias) when the startup received more than $3.6 million from the local islanders through crowdfunding.

“We are really looking forward to starting operations because there are high expectations from Islanders around the project,” Mu says. “It will bring many benefits to our economy and further open up our islands.”

In this week’s episode of “Cargo Facts Connect,” hear about the carrier’s unorthodox approach to securing investment capital through crowdfunding and perspective of the local market as Rodriguez and Mu speak with Cargo Facts Editor Jeff Lee and Senior Associate Editor Robert Luke.