About this episode
Jonathan Mallie of Populous explains the design philosophy behind Highmark Stadium, emphasizing fan intimacy and home-field intimidation. Callers later join Chris Parker to discuss their experiences with the stadium's sales process and the trade-offs regarding weather protection and sightlines.
(00:01:00) Highmark Stadium Design Goals
(00:02:03) Franchise Values And Sightlines
(00:04:13) Fan Experiences And Sales
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