Mistake No-36: Not Tracking OTA vs Direct Booking Ratio Can Destroy Profit Margins

Welcome to the Hotel Growth Podcast

🎙️ Hosted by Mike and Karen

In this episode, Mike and Karen shine a light on a powerful insight drawn from the deep expertise of Arun Kumar Raman, India’s top Hotel Growth Coach with 25+ years of hospitality experience. Arun has been guiding hotel owners to increase visibility, automate sales, and boost direct bookings with battle-tested strategies.

This episode is inspired by Mistake No-36: Not Tracking OTA vs Direct Booking Ratio Can Destroy Profit Margins, a key lesson from Arun’s Hotel Growth Hub Blog.

Most hotel owners focus on bookings—but ignore where those bookings come from. Relying too heavily on OTAs might fill your rooms, but it silently eats into your profits with high commission cuts. Without tracking your OTA vs Direct Booking ratio, you lose control over revenue and miss opportunities to build loyal guest relationships.

Mike and Karen break down Arun’s practical approach to monitoring this ratio, shifting your strategy, and maximizing profits through balanced booking sources.

💰 Don’t miss this episode—learn how to protect your margins and grow smarter, not just faster.

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read the Blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and Share your thoughts in the comments and 

• Learn more by joining Arun’s coaching system "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hotel Growth Mastermind"⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for hands-on guidance.

• Not convinced? Attend his ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠power-packed 2-hour engagement webinar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to learn more.

• Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hotel Growth Hub podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for regular insights.

• Join Arun’s free ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to connect with like-minded hoteliers.

• Follow Arun on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for daily tips and strategies.

“Let’s unlock your hotel’s full potential together!”