Michaels Boosts Crafting Rewards Amid Rising Costs

0:00Durham's story is making news on March 17th. People are ditching screens for hands-on hobbies as digital fatigue sets in, and crafting has become a big part of that shift. Michaels, the top craft store chain with over a thousand three hundred locations, just upgraded its loyalty program in March 2026, too. Keep customers hooked. 71% of Americans now call themselves crafters, spending an average of $3,200 a year on supplies. Up! 67% since 2020. The new program has three tiers to reward frequent shoppers. Red members get 3% back on purchases. Gold members who spend $300 a year earn 6% and platinum members hitting. $1,000 get 9% back. Everyone scores birthday discounts, too, from 30% off for red, up to 50% for platinum, plus extra as like product previews and events. For higher tiers. Meanwhile, Michaels has brought into shelves beyond basics.

1:00After Joanne Fabrics went bankrupt in 2025, they snapped up its brands and added sewing sections and stores. They also ramped up party supplies following party city and champion party's bankruptcies in 2024 and 2025, rolling out. 500 new items to cover celebrations in one stop. Shoppers seem excited about the perks amid rising costs from tariffs on imports like Fabrics and tools from China and Mexico. Craft store owners report price hikes across nearly all stock, making planning tough and pushing costs to customers. Michaels rewards could help offset that, drawing in more spenders. This move positions Michaels strong against rivals like Hobby Lobby, betting on creativity as a trend that defines how people unwind offline. With private equity backing, they're set to lead the crafting revival. A message from our sponsor supports today's story. Your favorite podcast, music or sleep sounds coming from your pillow. No earbuds, no distractions, just listen and relax.

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