Meghan Markle's As Ever Launches New Collection

0:00On March 18th, Meghan Markle announced the first product launch for her lifestyle brand, as ever since parting ways with Netflix. She shared an Instagram photo of her four-year-old daughter, Lillibet, holding a white gardenia, hinting at something new blooming. The brand is now partnering with the Ludgery Floral Delivery Company, called High Cam Gardenias. This follows Netflix's decision earlier this month to let as ever go independent after a brief collaboration that included jams, teas, and baking. Mixes A Hollywood trade magazine variety claimed Netflix is finished with Meghan and Prince Harry, pointing to lackluster show ratings and behind-the-scenes. Friction from their production company Insider suggested the couple's entertainment prospects are fading, both Netflix and the Sussexes pushed back hard on those reports. Netflix called some allegations inaccurate and praised Meghan's vision for simple, beautiful moments. As ever noted, its quick growth makes it ready to stand alone. The new collection drops March 18th at 9 p.m., Pacific Time.

1:03With glimpses of family life in Montecito, including Lillibet chasing chickens, Meghan's brand seems poised for fresh growth on its own terms.