Meghan Markle's As Ever Launches Fragrances & Gifts

0:00It's April 19. This is Entertainment and Celebrity News today, powered by AI. Your front row to the latest buzz. I'm Cory with the story. Megan Markles as ever brand is leveling up big time, dropping its first major collection since going solo from Netflix. Starting this week, they're pushing into fragrances, apothecary stuff, and gifting vibes beyond just jams, honeys, and teas. The kickoff hits Wednesday, April 22, with a Mother's Day lineup ahead of May 10. These new drops include two candles, straight inspired by her kids. Signature Candle No. 506 for Archie's May 5th birthday, a warm. Ginger, Narali, and Kashmir Sin for Cozy Fields. Then No. 604 for Lily Betts, June 4. Light and floral with amber, water lily, and sandtall for that fresh garden glow. Both go for $64 each. Megan's been weaving her family into the brand from jump, like photos on the site and behind the scenes clips on Instagram.

1:01She sees it as a multi-generational play, teaching her daughter about hustle as a working mom, while building something lasting for Archie, Lily, and beyond. Alongside the candles, expect a fresh matchbox and a comparts chocolate collab with caramel and marigold sprinkles. They join existing scents like her birthday, No. 084, and wedding anniversary No. 516. candles make gifting easy, from a $156 Mother's Day edit to a $256 full sandset. This expansion feels like, as ever settling into its groove, blending personal touches with everyday luxury watch for more home essentials rolling out soon.