Medicine Meets Social Media

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On this episode of Going Under: Anesthesia Answered with Dr. Brian Schmutzler and Vahid Sadrzadeh, a med student’s viral posts spark a bigger question that every clinician with a camera eventually faces: when does “content” become unprofessional behavior? We dig into the messy middle where medical education, comedy, trends, and credibility all collide and where one bad clip can follow you longer than you think.

We talk candidly about what feels non-negotiable for healthcare professionals on TikTok, Instagram, and beyond: protecting patient privacy and PHI, staying accurate, and avoiding satire that reads as demeaning once it leaves your circle. From there, we zoom out to the post-COVID reality that pushed more physicians and nurses online in the first place, especially as non-clinicians began offering confident medical takes to massive audiences. 

You’ll also hear the behind-the-scenes realities of building a medical influencer brand the right way: why it takes more time than people expect, how a good team helps you follow trends without crossing lines, and why your specialty and career stage should change what you post. 

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