Media Made Easy W/ Charleston Media Solutions
About this episode
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We kick off a new media series with John Hakim from Charleston Media Solutions and get brutally clear on what local marketing needs to do: make people want you, find you, and choose you. We break down why generic ads and vanity metrics fail and how stronger storytelling keeps you in front of buyers until they act.
• shifting from products to people in marketing strategy
• why radio works differently than it did five years ago
• building simple top of funnel messaging that sparks search
• focusing on qualified searchers instead of raw clicks
• understanding the messy middle and why retargeting matters
• using stage-based storytelling instead of one generic message
• “never abandon the buyer” as the campaign mindset
• the four actions ads should drive: call, click, walk in, keep searching
• previewing upcoming topics like media buying and budget breakdowns
listeners, if you have questions, please comment on any of the social medias, send us emails or whatever. CharlestonMediaSolutions.com
The Harbor House Party Vol. II brings together conversation, connection, and live music for one unforgettable night in Charleston - all while raising funds to support the Harbor Entrepreneur Center.
On September 23, guests can choose how they experience the night, from an intimate VIP gathering at Share House to the roundtable and live music at Music Farm featuring the Futurebirds.
How can Charleston businesses get noticed, found and chosen? The Charleston Marketing Podcast, brought to you by Charleston AMA and recorded at Charleston Media Solutions, answers the marketing and media questions local business owners are asking. We explore media buying, advertising budgets, radio, digital marketing, storytelling and the customer journey, with practical strategies for growing your business in today’s attention economy. CharlestonMediaSolutions.com
Title Sponsor: Charleston American Marketing Association
Presenting Sponsor: Charleston Media Solutions
Annual Sponsor: SCRA; South Carolina Research Authority
Quarterly Sponsor: King and Columbus
CAMACast Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen,
Silicon Harbor Hot Take Host: Stanfield Gray, https://digsouth.com
Produced and edited: RMBO Advertising
Photographer | Co-host: Kelli Morse
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Studio Engineer: Brian Cleary and Mathew Chase
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